We trust people, not logos.

The Halo Effect: if an ad looks professional and clean, the user unconsciously transfers that quality to the product. A "pretty" design creates instant credibility. Intentional Aesthetics: it looks good enough to be trusted, but "real" enough to be relatable. Pretty changes depending on the culture.

The Logic: We trust people, not logos. Stop trying to look perfect. Start trying to be human — consumers seek relatability over aspiration.